I am so thrilled to welcome this week's KidLit Oasis guest, Alison S. Weiss, Editor at Pixel+Ink, and to chat with her about all things publishing!

Alison has graciously agreed to share her insight and wisdom with my readers, to take us behind the scenes of her publishing house, and she's also giving away a bundle of books to one lucky winner! How fantastic is that?! 

I can't wait for you to hear from Alison, so here we go....

Welcome, Alison! Thank you so much for taking the time to chat with me and for  sharing your perspective, knowledge, and publishing experience with us! I appreciate your visit -- it's truly exciting to interview an editor on my blog!

My first question is, how did you become an editor? Did you have any mentors who helped you along the way? And please tell us about Pixel + Ink as a publisher -- what are the company's values, goals, and mission?

ASW: I started my career as an intern at Delacorte Books for Young Readers when I was going into my senior year of college, but my first full-time job in publishing was as Sales and Marketing Assistant at Egmont USA. I say I stared in Sales and Marketing, but Egmont was a brand-new company at the time—I was employee number four!—and we didn’t really have any books to sell or market, so I was more like a jack of all trades. I helped plan the company’s launch party. I ordered office supplies. I booked and confirmed (and reconfirmed) trips for the executives to major conferences like BEA and ALA and Frankfurt. And I read and discussed manuscripts. About six months in, the company decided to split my role in two, and I was lucky enough that they saw the potential in me and let me make the hop over to editorial, enabling me to grow along with the company.

But, of course I still needed to learn how to be a good editor. I’ve always worked at companies that are growing, and that means you often jump in to help with matters beyond your standard job description, and you learn a lot about the business and how it really operates along the way. I’ve been fortunate to have had some incredible people to help me along that journey. Regina Griffin took me under her wing and taught me the mechanics of the trade of editing, the ins-and-outs of a book contract, author care, how to be strategic, and so many more skills I can’t begin to list. Elizabeth Law’s extroversion and ease with talking to new writers taught me how to push past my introverted shell and network successfully. Bethany Buck, my current Editor-in-Chief, who I’ve been fortunate enough to work with at two companies now, modeled for me that being a good manager is about making sure your team has what they need to be successful and thrive. And there are so many others who have taught me so much. I can only hope that I can be that advocate and mentor to young editors as they find their own paths.
 
Pixel+Ink is part of the Trustbridge Media Group, along with sister companies Holiday House, Peachtree, and Candlewick/Walker. We’re a very new company—we recently had our first anniversary of publication!—and we’re just getting started. Pixel+Ink is a little different than other publishers, in that we are committed to series publishing with transmedia potential. That means we’re developing properties across multiple books (whether that’s a specified arc, strong worlds we just keep wanting to revisit, or a sequence that can just go on and on and on), and we’re looking for franchises that have strong potential to make the leap to TV, film, or other media platforms. We publish picture books, chapter books, middle grade, and graphic novels. We really believe in telling stories that kids ages 3-13 want to get lost in. We want readers to feel seen in these worlds, but also to feel they have a place to escape and explore and grow. And we hope they have a lot of fun along the way.
​

​Wow, what an incredible journey! And you've had such amazing opportunities to learn the business from many different angles, which I think is invaluable. I'm always fascinated with the particular path a person took to take them to where they are today.

My next question is, what is your favorite part of the job and what is your least favorite part? What brings you joy in your position day in and day out?

ASW: I love collaboration. I love working with my authors. I love working with my team. It feels like such a privilege to make books for readers that can be so meaningful to who they may grow up to be. It’s a responsibility I take very seriously, and to do it alongside such creative and committed partners is exhilarating.
 
I’m not a fan of how long it takes to get movement on things. This is a hurry up and wait industry on all levels. And I don’t always love writing copy. I need to be in the right mindset, and sometimes schedules don’t allow me to wait for the creative juices to flow. (Sound familiar?)

Very familiar! And I second this--I am right there with you NOT being a fan of the slow movement on things in the industry. The "hurry up and wait" is tough!

Please tell us, what is a typical workday for you? If there's no "typical" what are some of the tasks that have priority in any given workday?

ASW: There is definitely no typical workday. I keep a running list of tasks I need to get to, which gets copied over every Monday, and I cross things off as I go along through the week. I do a pretty good job of winnowing away at that list, but it’s never finished. Priority in a given day is usually based on deadlines that are coming up. If we’re preparing for Launch or Sales Conference, tasks related to that have to be handled before other matters. If a book is about to go to press, I have to drop everything to review the passes as they circulate, and that can be quite a frenzy. Administrative tasks and correspondence often come before digging into a manuscript or reading because they’re more time sensitive. But I’ve been very lucky at Pixel+Ink that I do have days where I can spend an entire afternoon or even a day (or multiple days in a row!) editing, and for that I am very grateful.

Are you actively acquiring new books at this time? What are some of the stories you're looking for? What appeals to you?

ASW: I am definitely acquiring right now, and I’m eager to fall in love with new, exciting projects. I think I’m drawn to books that have a lot of heart and often a lot of humor. I want a story to really get its claws in me. I’m looking for the great trifecta—stand-out characters, engaging plot, and a killer voice. I love most those manuscripts that change my perspective on the world when I’m done reading.

                                     [Check out Alison's submission guidelines]

How much time do you usually spend reading a submission? Do you read the query first or the manuscript?

ASW: Since joining Pixel+Ink, I’ve implemented a practice I’ve really been enjoying. I carve out a block of time on a Sunday afternoon with my Kindle, a huge cup of coffee, and a scone, and I sit reading manuscripts. That’s not to say I don’t read at other times (I do!), but those hours have become my devoted reading time every week. So far, it’s allowed me to keep my response times down to something respectable for the most part, but I suppose I’ll have to reassess if things change!
 
I skim a query letter when a submission first comes in, but I read the manuscript first. If I’m a few chapters in and feel in my gut that this could be something, I’ll usually jump over to the query letter to get the pitch, and then keep that info in mind as I dive back into the manuscript, hoping it will stay just as great.
 
How do you evaluate submissions? What marks does a manuscript need to hit to be considered for acquisitions?

ASW: Wow. This is a difficult question to answer. What makes a manuscript work is really subjective. It’s important to remember that just because a manuscript may not click for me, that doesn’t mean that another editor won’t fall madly in love with it.
I usually can tell fairly early on if it’s something I’m adoring, and then it’s a question of it staying as wonderful. I’m looking for writing that stands out. I try to give every project I consider a fair shake (sometimes that first chapter is just not the right starting place), but if my mind’s starting to wander or I find I’m not really invested, that probably is the signal it’s time to move on.

For Pixel+Ink, I have the added component that I need books that have strong series potential and that I can see being picked up for film. If I’m looking at a picture book that’s not character-driven and it’s not easy to see how you might come up with thirty different plots for a pre-school season, it doesn’t matter how lovely I think it is. And for a novel, if the ending feels very final (and there’s a difference between a satisfying close and slamming the door shut), it’s going to be harder for me to get to yes. Some books really are meant to be stand-alones, and there’s nothing wrong with that. There are plenty of editors who will gobble those up.

What happens next? How is the acquisition process handled? Could you walk us through the process from submission to contract offer?

ASW: If I find something I’d love to move forward with, the next step is usually sharing it with my Editor-in-Chief. I may be simultaneously reaching out to an agent or author to get a bit more information or to discuss some light development, or I may wait until I have the greenlight to move forward. At that point, I put together a profit and loss statement, which analyzes the profitability of a project based on a lot of considerations. I’m also coming up with other books already on the market to make a case why I think this could do well, too. (This is why, creators, it’s so important to know the current market and to know where your book fits within it.) I’m also sharing the manuscript with my rights director and our film consultant for their feedback. (This is not necessarily how this process works at other houses, but you might share the manuscript with marketing or sales.) Once the P&L is ready, I present the project to our Managing Director at an Acquisitions meeting and we discuss my potential strategy should he approve us offering. If the project clears that hurdle, my Editor-in-Chief and I pull together our offer and we’re off to the races!
 
I see that the time frame to get a reply from Pixel + Ink is up to 4 months. Is no reply considered a pass after the 4 months or do you send form rejections? Should authors follow up on unsolicited submissions?

ASW: Currently, the Pixel+Ink editorial team consists my Editor-in-Chief and me, so unfortunately we simply don’t have the bandwidth to reply personally to every unsolicited manuscript, even if we wish we could. No response after four months is a pass from us. Writers can of course follow up, but that doesn’t get you any kind of preferential treatment.

Are you currently taking submissions from illustrators?

ASW: Absolutely.

What is the one thing people should avoid in submissions?

ASW: It’s really important to follow submission guidelines. We don’t do YA or non-fiction. We don’t do stand-alone anything. (If your book’s a stand-alone, but you have ideas for more stories in the world, just mention that in your query letter.)

Also, if you’re sending unsolicited, please don’t send anything as an exclusive submission unless there’s a specific reason you’re doing it. No one in the industry expects that of you, and you’re actually working against yourself.

How does Pixel + Ink support its authors after the acquisition process and post-publication? Would you highlight some of the marketing, promotion, and distribution support your titles receive?

ASW: The Pixel+Ink list is carefully curated so that every creator we work with gets a lot of attention from our team and we can treat each of them as the partner we view them as. We’re sold and distributed by Penguin Random House, so we have amazing market reach. Our publicity and marketing teams are incredible, and they’re always coming up with smart, detailed, tailored plans for each property in conjunction with our creators’ ideas. And they’re really nice, too.

What projects are you working on right now for your list? What are you excited about and why? Any upcoming titles you could share with us?

ASW: I’ve been spending a lot of time with Pixel+Ink projects acquired before I joined the company, including Beatrice Bly’s Rules for Spies by Sue Fliess, illustrated by Beth Mills, Twig and Turtle by Jennifer Richard Jacobson, illustrated by Paula Franco, The Great Peach Experiment by Erin Soderberg Downing, and the forthcoming The Great Mathemachicken by Nancy Krulik, illustrated by Charlie Alder.

I’m also excited to start seeing the books I’ve acquired getting ready to make their way into the market. The Curious League of Detectives and Thieves by Tom Phillips is a middle grade series launching in Summer 2022 that I’m particularly eager to see out in the world. It’s A Series of Unfortunate Events meets Enola Holmes. It’s hilarious and full of heart, and the kind of book where you realize how cleverly plotted it is as you pick up on more and more with every read. I adore it and I’m certain readers are going to eat it up.

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www.pixelandinkbooks.com
 
Follow Pixel+Ink on Twitter: ​@PixelandInkBks

Connect with Alison S. Weiss

Follow Alison on Twitter: @alioop17


Alison S. Weiss has been in publishing for more than ten years. She’s currently acquisitions editor at Pixel+Ink (part of the Trustbridge Media Group), a publisher focused exclusively on series publishing with transmedia potential. There, she’s worked on many series, including TWIG AND TURTLE by Jennifer Richard Jacobson, THE GREAT PEACH EXPERIMENT by Erin Soderberg Downing, and the forthcoming THE CURIOUS LEAGUE OF DETECTIVES AND THIEVES by Tom Phillips. She’s run her own editorial consultancy, working with publishers including Simon & Schuster, Audible, and Arctis, as well as private clients, and was Editorial Director at Sky Pony Press, where her list included William C. Morris Finalist DEVILS WITHIN by S.F. Henson, the PROJECT DROID series by New York Times bestselling author Nancy Krulik and Amanda Burwasser, illustrated by Mike Moran, the TIMEKEEPER trilogy by Tara Sim, and the Mahabharata-inspired CELESTIAL TRILOGY by SanguMandanna. In 2016 she was named a Publishers Weekly Star Watch Honoree. She’s been trying to live up to the title ever since. You can follow her on Twitter @alioop7 and learn more about Pixel+Ink at www.pixelandinkbooks.com.

Welcome back, KidLit Oasis fans (and future fans)!

I am so excited to chat with a wonderful author today--Charlotte Offsay is in the house, and I cannot wait to hear about her journey, her amazing books, and what advice she has for writers! (Spoiler alert: Charlotte shares a fantastic revision checklist you don't want to miss.) Plus, she's generously giving away a copy of her new picture book, HOW TO RETURN A MONSTER. Find out how to enter for a chance to win this adorable book at the end of the interview. 

Besides being an amazing author and a lovely person, Charlotte is also a passionate supporter of the kidlit community, highlighting picture books on her Instagram account @pictirebookrecommendations so make sure you follow her there.

Okay, let's hear it from my awesome guest...

Welcome, Charlotte! Thank you for joining us on the blog. Please briefly describe your journey to publication. 

A: I have always had a passion for books and creative writing, but becoming a published author always felt like a far-fetched dream and was something I fantasized about but never actually took any steps toward. That all changed after my children were born. I love reading to them and after an afternoon of baking with them I began writing a rhyming how-to story for them based on our weekly challah baking tradition. I loved the entire process of writing that story for them, and when an instructor of a parenting group I was in at the time encouraged each of us to sign up for a class or spend some time doing something that was just for us – something outside the responsibilities of our families – I jumped at the excuse to sign up for my very first writing class. I took an online introduction to writing picture book class through UCLA extension, and fell head over heels for all things picture book. The more I learned the more obsessed I became. I spent the next few years taking classes and attending conferences. I joined various kidlit groups such as SCBWI, 12x12 and Inked voices and met my very first critique partners and felt at home in the kidlit community.

I signed with my agent, Nicole Geiger of Full Circle Literary in early 2019. Nicole is fantastic - she is my biggest advocate, she pushes me, she questions me, she guides me, believes in me and makes me a better writer. Together we have sold three picture books including How to Return a Monster which I am excited to be sharing more about today here on this blog!

How to Return a Monster is a humorous how-to story about a girl who can't believe it when her parents bring home a fussy, stinky, attention-stealing monster. She hatches a plan to send it back to where it came from, with hilarious results . . . and along the way, she learns that maybe monsters--and baby siblings--aren't so bad after all.
It is illustrated by Rea Zhai and publishes with Beaming Books on September 7, 2021.
 
Q: What do you find most challenging in this business, either on the creative or publishing side of things? What do you find most rewarding? What helps you stay motivated?

A: I think the most challenging part of this business for me is the waiting. I am not a naturally patient person and there is a lot of waiting - from waiting to hear back on queries, to waiting to hear back from editors, waiting for your book to be announced/illustrated/published etc. I decided long ago that in order for me to handle the waiting I needed to celebrate every step, even the small ones. Staying positive and celebrating the steps along the way helps me to keep creating even in those extremely quiet periods that I find so difficult.

The most rewarding part of this business is definitely the writing community. The kidlit community is such a wonderfully warm and welcoming place. From the very beginning strangers went out of their way to help me learn the ropes, figure out which classes to take, which blogs to read, which mentor texts to get my hands on – all because of our shared passion for picture books. I have made some of my closest friends through the kidlit world, they understand me and support me and I am so grateful for how full they make my life.

I am fortunate to have an incredible support network to help me stay motivated. There is a lot of rejection in this business and it takes a thick skin to keep going. My critique partners, my children and my husband are my biggest cheerleaders and supporters and I wouldn’t be where I am without them. 

Q: Could you share any craft tools or techniques that you find most helpful to you when working on a project? What does your revision process look like? 

A: When I first began writing I used to pour over the pages of craft books such as Ann Whitford Paul’s Writing Picture Books. I used those craft books and picture book classes I was taking at the time to create a picture book evaluation form which I utilized as a revision tool. Here are a few of the categories as an example:

• Main Character:
  • Will the reader care about them?
  • Does the MC solve their own problem?
  • Is the MC active in their own story?
  • Are the MC actions believable?
• Dialogue:
  • Is it believable? 
  • Does what the characters say help flesh out the story?
  • Is it simple?
  • Does it move the story forward and reveal character?

• Plot:
  • What happens?
  • Do any of the characters change?
  • Is there tension?
  • Does the story start before it needs to?
  • Are scenes included that are unnecessary and don’t move the story forward?
  • Is the ending satisfying? Logical? Predictable? Is there a twist?

 
I didn’t need to check every box on this revision sheet, but I found it helpful to think about and be purposeful about each of these areas as I revised.

These revision questions have become engrained in my head and while I no longer pull out my self-made handout every time I revise I often find myself thinking about these questions whenever I create a new manuscript or critique someone else’s.

Q: What's coming up for you next? Please tell us about any new releases, exciting news, upcoming events or anything else you'd like to share with our readers?

A: I am excited to share that my next picture book, A Grandma’s Magic, illustrated by Asa Gilland publishes on March 1, 2022 from Doubleday Books for Young Readers/Penguin Random House.
 
Description from my publisher:
 
"When a child is born, a grandma is born too. Grandmas aren't like regular grown-ups. Grandmas are filled with magic."

In this charming picture book tribute to grandmas, a grandma's magic bursts through the door as soon as she comes to visit and can be seen in every wonderful thing she does: playing, exploring, baking, gardening, and in all the many ways a grandma and grandchild connect.

Filled with adorable scenes featuring a diversity of grandmas and their grandkids, this is a book that will families can enjoy together. Grandmas will love snuggling with their grandchildren as they share their love and "magic" through cuddles, kisses, and many repeat readings.

Congratulations on all your success, Charlotte! It was a pleasure chatting with you! Thank you for being my guest, and I hope that you'll return to KidLit Oasis with your future books. I'm so happy to support your work and look forward to your upcoming titles as well.

Connect with Charlotte Offsay:

Website: www.charlotteoffsay.com
Twitter: @coffsay
IG: @picturebookrecommendations

CHARLOTTE OFFSAY was born in England, grew up in Boston, and currently lives in Los Angeles with her husband and two small children. Through her work, Charlotte hopes to make children laugh, to inspire curiosity, and to create a magical world her readers can lose themselves in time and time again.

Charlotte is the author of The Big Beach Cleanup, illustrated by Kate Rewse (Albert Whitman, 2021), How to Return a Monster, illustrated by Rea Zhai (Beaming Books, September 2021), and A Grandma’s Magic, illustrated by Asa Gilland (Doubleday Books for Young Readers, March 2022).

Welcome back to KidLit Oasis, everyone!

I hope you all had a great summer and that you're excited about fall. I have so many fabulous guests lined up and giveaways planned for you, I cannot wait to spread all the excitement!

I am happy to be back as the new blog season is finally here, and we're kicking it off with a fun celebration. My guest, Author Henry Herz, is stopping by to talk about his latest picture book release, I AM SMOKE. Today is extra special, too, because it's the book's birthday! Hooray! Congratulations, Henry!

Okay, I can't wait to hear what Henry has to share with us and I'm ready to get the scoop on this book which is already making a splash. 

So, let's get started...

Welcome, Henry Herz! Thank you for joining us on the blog. Please briefly describe your journey to publication. 

A: Years ago, I wanted to share my love of fantasy with my young sons. They were too little for watching most of the fantasy movies. Struck by inspiration one day, I came up with a way to share the joy of entering the magical realms of fantasy. I would write a fantasy book for them. That decision had two unintended consequences.

First, I did not anticipate was that my boys would give me feedback on the story.  They devised some of the character and creature names, and made plot line suggestions.  And who better to help make the story appealing to kids than other kids?  So, the goal of interesting my sons in fantasy transformed into also encouraging them to write.

Second, I discovered how much I loved writing for kids. We ended up self-publishing that book. I was hooked. I joined SCBWI, joined a critique group, and kept honing my writing until I sold my first picture book, MONSTER GOOSE NURSERY RHYMES to a traditional publisher, Pelican. I kept at at and continue working on my writing skills. I AM SMOKE will be my tenth traditionally published picture book. In the last couple of years, I have written two middle-grade novels (on submission) and a number of adult short stories in the fantasy, science fiction, and even horror genres.

Q: What do you find most challenging in this business, either on the creative or publishing side of things? What do you find most rewarding? What helps you stay motivated?

A: I suppose it's a tie between the pain of waiting and the agony of rejection. Those of you who are not authors may not be aware that authors endure a potentially soul-crushing amount of rejections. Even short stories and books eventually bought by a publisher may suffer multiple rejections from other publishers first. Authors must develop a thick skin and recognize that a rejection is not necessarily a critique of their writing. A publisher may decline a manuscript because they already have something like it, or the topic is not suitable for their current needs, or they don't feel there's sufficient market potential.

Waiting to hear back is another challenge of being a writer. Whether you're submitting directly to a publisher, or querying an agent, you can be facing a wait of weeks, months, or even years. Yes, I once got a rejection years later, after I'd already sold that manuscript (and a second one) to another publisher. Waiting is an unavoidable part of the game. The trick is to distract yourself by staying busy—write more stories or novels in the mean time.

As for what is most rewarding, it's a three-way tie—this time between the thrill of getting a signed contract from a publisher, seeing a illustrator bring my story to life, and receiving artwork drawn by young children inspired by my book. We don't do this for fame and fortune. We do this to bring smiles to kids' faces and to inspire them.

Q: Could you share any craft tools or techniques that you find most helpful to you when working on a project? What does your revision process look like? 

A: For writing novels, there are two resources I really find helpful. SAVE THE CAT WRITES A NOVEL by Jess Brody is a novel-centric adaptation of the screenplay-focused original, SAVE THE CAT by Blake Snyder. Jess analyzed how the beats of successful novels are organized. Her book provides a template, a starting point, which was invaluable when I had never before written a novel. It helps you create an engaging story arc, with good pacing and tension.

Another excellent resource for writers is WRITING THE BREAKOUT NOVEL HANDBOOK by Donald Maass. It asks the author a number of questions to help you flesh out and better understand your own characters.

My revision process is straightforward. I share my first draft with a critique group, consider their feedback, and update my manuscript based on which advice I choose to take. Once the manuscript has been run through the “meat grinder” of one or two critique groups, then I share it with beta readers to get their perspectives. Outside pairs of eyes are so valuable, because the author unavoidably has blinds spots. What is clear to us may not be obvious to most readers. What is funny to us may not work for readers. The process is akin to sculpting. We go over our manuscript again and again, striving to create an engaging story arc featuring characters who feel real and fully fleshed out. The dialog, thoughts, and actions of the characters as they face challenges and transform in a meaningful way must evoke emotion that drives the reader to keep turning pages.

Q: What's coming up for you next? Please tell us about any new releases, exciting news, upcoming events or anything else you'd like to share with our readers?

A: My creative nonfiction picture book from Tilbury House, I AM SMOKE, launched September 14, 2021. Upcoming events and book launches include:

-Moderating a DragonCon panel with actors from Netflix's Norsemen series.

-Launching my contemporary magical realism early chapter book, THE MAGIC SPATULA from Month9 Books.

-The middle-grade #ownvoices anthology from Albert Whitman & Co., COMING OF AGE: 13 B'NAI MITZVAH STORIES, will feature my sci-fi/humor short story, Bar Mitzvah on Planet Latke.

-The adult horror anthology from the Denver Horror Collective, THE JEWISH BOOK OF HORROR, will feature my short story, Demon Hunter Vashti.

-The young adult horror anthology from Blackstone Publishing, THE HITHERTO SECRET EXPERIMENTS OF MARIE CURIE, will feature my short story, Cheating Death.

-Highlights for Children has purchased two of my stories, but I don't know when those will come out. See topic of patience above.

Thank you so much, Henry -- it was a pleasure to have you as my guest! Best of luck on your journey, congrats again on all of your success,  and I look forward to your future projects!

Readers, please support our featured authors/illustrators by following them on Twitter, requesting their book through your local library, posting reviews on Amazon and Goodreads, and of course, purchasing their books.

I hope you enjoyed this interview — join in the celebration and leave us a comment.  Social media shares are greatly appreciated. Thank you!
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Connect with Henry Herz:

Website: https://www.henryherz.com 
Twitter: @HenryLHerz 
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                                               To purchase IAM SMOKE click on the book cover

Henry authored 11 traditionally published books for children: MONSTER GOOSE NURSERY RHYMES, WHEN YOU GIVE AN IMP A PENNY, MABEL & THE QUEEN OF DREAMS, LITTLE RED CUTTLEFISH, CAP'N REX & HIS CLEVER CREW, HOW THE SQUID GOT TWO LONG ARMS, ALICE'S MAGIC GARDEN, GOOD EGG AND BAD APPLE, 2 PIRATES + 1 ROBOT, THE MAGIC SPATULA, and I AM SMOKE.
​
Henry Herz authored over 25 traditionally published short stories, including for Daily Science Fiction, Blackstone Publishing, Albert Whitman & Co., Highlights for Children, and Ladybug Magazine. He edited three anthologies: BEYOND THE PALE, COMING OF AGE (Albert Whitman & Co., MG #ownvoices), and THE HITHERTO SECRET EXPERIMENTS OF MARIE CURIE (Blackstone Publishing, YA horror).